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Spotlight on AIM Alumni

John Lively: Practus What You Preach Featured

Feb 08 2020

John Lively says that while it sounds like a commercial, his time at AIM can be best described this way: “There is no question, the people ARE the product. The quality of people at the firm, and the kindness I felt when I was there was exceptional. AIM was a decent sized company, but it still felt like a close-knit family. To this day, I take incredible pride having worked at AIM and often reflect on my time there.”

I take great pride having worked at AIM. - John Lively

John moved to Kansas City to be close to his wife’s family and after three years, John made the decision to strike out on his own. “I wanted more time with my family,” said John. “I needed more control over my lifestyle. I was doing the math and adding up the time I spent commuting back and forth to my office. I was losing weeks of my life in the car alone. I realized my time could be put towards better things.”

His current venture, Practus, LLP is a law firm that is designed to push control back to the attorneys. By leveraging mobile technology, cloud-based solutions, and an agile infrastructure, attorneys are free to work anywhere in the world where they can access Wi-Fi. As a result, the attorneys work efficiently and are more responsive to their client's needs, with more time left to do the things they love. “We believe fundamentally that there are a lot of things about the traditional law firm model that are broken – that are not exactly firm and partner friendly. The name Practus is derived from the words 'practice' of law and 'us'. It is our clients and the law firm coming together in a partnership that benefits everyone,” says Lively.

The name Practus is derived from the words 'practice' of law and 'us'. It is our clients and the law firm coming together in a partnership that benefits everyone  - John Lively

The company distinguishes itself as being an innovative law firm that is disrupting the outdated ways of practicing law. “In many law firms, you are only as good as your last billable hour. We believe there is a lot more to the practice of law than that. We encourage our lawyers who know their clients better than anyone, better than any management group at the head of the law firm, to work out fee arrangements that work best for their clients. Some clients are ok with the traditional fee structure, but others prefer economic arrangements that work with their specific model. Giving our attorneys the control to set it up how it works best for them has been a game changer for everyone involved.”

Practus, LLP is a law firm that is designed to push control back to the attorney.- John Lively

John practices law in the asset management arena and has built a top asset management practice. As Practus expands and evolves John expects to spend more time focusing on growing the firm, but he also wants to continue practicing. Investment management law is intellectually stimulating for John, as is his vision for growing Practus. John starts his day at the kitchen table so he can see his children depart for school, and throughout the week he might catch his daughter’s tennis match or watch his son play lacrosse. With their eldest graduating from Vanderbilt in May, John and his wife Tracey are balancing work and life and putting his model to work for their family.

John was featured on Nasdaq’s TradeTalks in November 2019. See the interview here.
Trade Talks Nov 2019

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